This popular free-to-attend event focuses on the craft and commercial appeal of sports content. It provides a platform for sports content producers, sports clubs, sports federations, athletes, brands, and sports broadcasters to discuss best practice in making and distributing sports content.
The Broadcast Sport Content Summit covers everything from live sports coverage to branded content, sports documentaries to social media. It brings together the industry in the North of England to talk through what works and what doesn’t, and to discuss the future of sports content and sports broadcasting in a fragmented world where linear TV, social media, YouTube, TikTok, sports apps and more are all constantly competing for the attention of sports fans.
An introduction to the Broadcast Sport Content Summit, including a summary of what to expect on the day.
Jake Bickerton
Editorial Director
Broadcast Sport
Andy Waters
Head of Studios
dock10
Fireside Chat with Ron Chakraborty
The BBC’s Head of Major Events, Ron Chakraborty, explains what the broadcaster has in store for its major sports coverage in 2026 and looks back on its successful broadcast of this year’s Winter Olympics. Chakraborty also talks about the benefits of free-to-air in the sports broadcast mix; the BBC’s strategy for sports across linear, online and social media; and how the BBC approaches the coverage of its sports rights to give it a distinct style and feel.
Charlotte Wheeler (CHAIR) Director
Broadcast Tech & Sport Group
Ron Chakraborty
Head of Major Events
BBC Sport
AI in Sport (Interactive Session)
A 30-minute interactive session focused on the use of AI in sports production, where the audience answers a set of multiple-choice questions on Slido, and the panellists provide their immediate responses and reflections on each answer.
Louise Wells (CHAIR)
Vice President of Strategic
Accounts - Sports
Bubble Agency
Steve Boulton
CEO
Golden Egg Innovation
Marian Ursu
Professor of Digital Creativity
University of York
COFFEE & NETWORKING
Come to the stage: A Fireside Chat With the HMRC of Football, Karel Prince
The Broadcast Sport Content Summit is proud to welcome Karel Prince for an exclusive fireside conversation exploring the craft, creativity and cultural impact of modern sports storytelling. From shaping iconic visuals to redefining how audiences experience sport across platforms, Karel has consistently pushed the boundaries of sports content creation. In this candid discussion, he’ll share insights into creative leadership and delivering stand-out work in an industry where attention is hard won, and innovation never stands still.
We’ll unpack the evolution of sports branding, the convergence of broadcast and digital, and how authenticity, culture and community are driving the next wave of engagement. Expect behind-the-scenes stories, creative lessons, and practical takeaways for producers, commissioners, marketers and content creators looking to elevate their sports output. An unmissable session for anyone serious about the future of sports content.
Karel Prince
Content Creator & Storyteller
HMRC of Football
Charlotte Wheeler (CHAIR) Director
Broadcast Tech & Sport Group
Sponsored by
The Future of Live Sports Broadcasting
Content makers discuss enhancements in live sports coverage in recent years, and what fans now demand for live sports. The conversation includes how deep data integrations and AI-driven tools are revolutionising on-screen insights and driving better personalisation and fan engagement, how live sports are incorporating cinematic filming techniques, and more.
Erin McTague (CHAIR)
Head of Operations
Picture Shop
Andy Bellamy Director, Technical Sales EMEA
AJA Video Systems
Dominic Gresset
Executive Producer
Whisper
Steve MacMurray
Head of Digital Media Development
Globecast
Nick Moody
Head of Broadcast
Sunset+Vine
Televising the World Cup 2026
This session looks at how the BBC and dock10 are working together to prepare for the world’s biggest sporting event. The companies are partnering on the remote production and presentation studio, which includes the creation of a new LED wall studio.
Hannah Robinson
Production Development Producer
dock10
Colm Harty
Senior Director
BBC Sport
Mike Lodmore
Duty Technology Manager
dock10
NETWORKING LUNCH
Fireside Chat with Matchroom's Emily Frazer
Session bio coming soon
Max Miller (CHAIR)
Senior Reporter
Broadcast Sport
Emily Frazer
CEO
Matchroom Multi Sport & the World Nineball Tour
Engaging the Next Generation of Sports Fans
Hear about how sports federations are developing and producing content specifically designed to engage a younger sports fan base. We find out how this content is being produced and distributed, how it is being pitched to the next generation of fans, how successful this content has been in bringing in new fans, and how federations are using platforms such as YouTube, Twitch and TikTok to go direct to their younger fan base.
Max Miller (CHAIR)
Senior Reporter
Broadcast Sport
Sarah Essoof
Head of Production
50 Sport
Tom Jackson
Group Director of Content
DP World Tour & Ryder Cup Europe
Ben Turner
Co-founder & Partner
Fulwell Entertainment
Fiona Wood
Strategy Director
Little Dot Sport
From Pitch to Partnership: Making Podcasts Commercially Successful
Podcasts and video podcasts have exploded in popularity in recent years, bringing in huge numbers of viewers/listeners and attracting swathes of brands wanting to be associated with this success and reach. In this session, we find out why podcasting has become such a powerful tool for advertisers, what brands look for in a podcast partnership and how podcasts can attract brand support for their content. Here we bring together experts from every part of the process, from pitching to execution, to share tips and best practice for winning and executing brand partnerships in both video and audio podcast content.
Sophie Hind (CHAIR)
Managing Director
Sport Social Podcast Network
Max Lowe COO
Invincibles Studio
Jay Mottershead Co-owner & Presenter
Stretford Paddock
How to Monetise Your Documentary
Documentary makers and distributors guide you through the maze of funding and monetisation opportunities that are available for factual sports content. Using specific examples from recent documentaries, you’ll find out how films and docuseries have been monetised across broadcast, international sales, sales to federations, brand support, distribution on YouTube, TikTok and so on.
Jade Thorn
Head of Production
Workerbee
Jake Bickerton (CHAIR)
Editorial Director
Broadcast Sport
Chris Peilow Executive Producer
Noah Media Group
Closing Remarks
Jake Bickerton
Editorial Director
Broadcast Sport
2026 Speaker List:
Fiona WoodLittle Dot Sport
Nick Moody Sunset+Vine
Chris PeilowNoah Media Group
Shaunagh BrownCrowd Network
Karel PrinceHMRC of Football
Tom JacksonDP World Tour & Ryder Cup Europe
Ron ChakrabortyBBC Sport
Sophie HindSport Social Podcast Network
Louise WellsBubble Agency
Steve BoultonGolden Egg Innovation
Marian UrsuUniversity of York
Andy Watersdock10
Steve MacMurrayGlobecast
Andy BellamyAJA Video Systems
Hannah Robinsondock10
Ben TurnerFulwell Entertainment
Sponsored by:
Interested in becoming a sponsor?
The Broadcast Sport Summit offers targeted access to senior media decision-makers in a focused, discussion-led environment. A limited number of partnership opportunities are available. Contact charlotte.wheeler@mbi.london to find out more.
